Sports Events
intro
Dubai Ride is the region’s largest community cycling event, celebrating its fifth year with full turnkey delivery, including sponsor activation, route planning, and stakeholder coordination.
Challenges
Deliver an inclusive yet thrilling cycling experience, balancing large-scale participation with seamless logistics, ensuring minimal disruption while modifying Dubai’s road infrastructure.
Re-engaging past participants while attracting new riders, continuously innovating the event format whilst prioritizing safety.
Solutions Implemented
Ride at Large!
Enhanced Experience: Revamping the start/finish line, exciting new elements and entertainment– creating an unforgettable route.
Crafting Competitive Edge: ‘Speed Lap’ - an exhilarating, innovative opportunity for participants to push their limits with an adrenaline-charged high-speed ride.
Deeper Engagement: Blending competition and community, engaging past and future participants with inclusivity and impact. A dynamic movement.
+37,000
cyclists
+360
EMIRATI MARSHALS