Cadbury wanted to create a space where consumers could fully experience the new launch of Marvellous Creation and Engage with the Product. The main objectives for the campaign was to play on the fantasy of a magical chocolate factory and integrate Mondelez’s existing products within the campaign to constantly engage, entertain and inform consumers whilst they visited the stand. In addition, offering creative sampling solutions to consumers, creating an engaging social media platform and communicating directly to consumers via social media channels.
To carry the message of the campaign, we transformed a famous London Routemaster bus from top to bottom, inside out into a fun, engaging chocolate factory on wheels. With this strategy we were instantly enabled to target as many locations as possible, whilst offering the campaign constant exposure when on the move.