Overview

Harmoniously integrating Arabic and Latin texts, in collaboration with Microsoft. HH Sheikh Hamdan Bin Mohammed introduced “Dubai Font” to the world and issued directive to the Emirate’s government entities to adopt it.

It is the first Arabic font developed by a city and carrying its name. “Dubai Font” is accessible to 180 countries and more than 85 million users across the world and a global medium for expression to communicate in its complete and fullest detail.

Objectives

To launch the Dubai Font and express its features, values and story behind how it was developed and created.

Scope of Our Work
  • Guest Management
  • Venue Management
  • Production / Fabrication of all deliverables
  • All technical Requirements
  • Hostesses recruitment and management
  • To propose and provide all giveaways
  • Entertainment and all third party management and liaison
Client Feedback

Thank you very much for making the event a success, and making sure everything was really well done. This was a great team effort. Well done

Winning Concept

The concept was to provide a unique space that can host a unique expereince where invitees can understand, learn and experience the font.

The Experience

The guests were welcomed by our hostesses and ushered to the pre function area where there was live entertainment and an engaging corner along with food and refreshemnts being served.

The live entertainment was a canvas outline of various lanscapes worlwide and a calligraphy was writing the key words in calligrpahy within that, also highlighting the # to express yourself. This was a means to show expression.

The guests could also try and use the font using the laptops at the enegagement corner to see the various languages and deisgn
There was then a panel discussion for the audience also to learn more about the font.