Whether its Brand or Experience strategy, research shows that people buy from memories, not just experiences. So we know that to create good memories you must tell a good story.
To have a good story, you need to spend some time researching. This is why every brief and request that comes through our studio first goes into our strategy department to break down and re-write for an internal creative briefing document.
How do you build, maintain, and grow a strong brand or experience? It’s a delicate dance. As you surely know, a brand or experience is not simply a logo or tagline or show. It’s the composite of many elements.
Although your “brand” is mostly intangible, it is your responsibility to guard. Every decision your company makes affects your brand and your customers experience. And without a unifying vision, you’re likely to dilute or damage it, whether through inconsistent messaging, ineffective marketing, or ill-informed business choices. So how do you effectively avoid common pitfalls and grow into the future? With a documented brand or experience strategy.