EN
Family festivals
intro
Kayan Wellness Festival is the region’s first-of-its-kind wellness festival, uniting world-class experts, transformative healing experiences, movement workshops, and mindfulness practices in an annual gathering for wellness enthusiasts.
Challenges
Transform a location with no pre-existing infrastructure into a seamless festival space. Establish a holistic platform to drive significant footfall for a pilot wellness event with no historical data through strategic marketing and collaboration. Extensively plan, coordinate and execute to position the flagship event as not only a festival but a movement with year-long event possibilities.
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Solutions Implemented
Doing the Unseen!
Immersive Wellness Experience: Curated individual transformative journeys blending healing, movement and mindfulness – redefining holistic well-being and its practices.
Strategic Partnerships: Collaborated with influencers, global wellness experts, partners, sponsors and key stakeholders to amplify reach, ensuring a high-impact festival experience.
Seamless Flow: Implemented a clear and guided wellness-inspired visitor journey, ensuring smooth logistics, active participation and mindful flow.
Largest Regional Wellness Event
11k+
Visitors
32M+
reach
44M+
impressions
39
influencers engaged
137+
publications
6
markets reached
"Thank you so much for creating such a beautiful, special and truly magical three days. I had the most wonderful time meeting the most fabulous people and I truly appreciate all the effort you put in. From the delicious snacks in the green room to the blankets provided at night to the kind and amazing helper's it was all noted and very much appreciated. You asked for one word to sum it up - mine is WOW."
